Having a website today is not for everyone, but it is for more people than they think
Although it may seem that everything is done through social media now, a website is still one of the most useful tools for anyone or any business that wants to grow, organize, or simply project confidence.
You don’t have to be a large company. In fact, the smaller the project, the more important it is to have your own place that says this is what I do and this is how you can find me.
If you are an independent professional, if you sell a product, if you offer a service, if you have a physical space, if you teach classes, if you organize events… you have probably encountered one of these situations:
Someone asked you for more information and you didn't have a way to send it
Someone didn’t understand well what you do
Someone searched on Google and didn’t find you
Someone doubted if you were professional because you didn't have a website
If that has already happened, you probably need a website.
Why? What does a website give me that Instagram doesn't?
the answer is simple: control, clarity, and permanence.
control because you can decide how your information looks, in what order it is presented, and how to take someone from point A to point B (for example: from I know you to I contact you).
clarity because you can explain what you do in a structured way, without relying on a thousand posts floating among memes and reels.
permanence because social networks change, algorithms are modified, but your site remains yours, without conditions.
it is your digital office, your catalog, your calling card, your base of operations. it does not compete with your networks; it complements them.
having a website is investing in long-term presence
when someone googles you and finds nothing, the conversation almost always ends there. but if your site appears, with clear information, well-written texts, updated links, and visible contact forms, that person has already taken their first step towards you.
a well-made website conveys professionalism, but also trust. it says this is not a hobby, I know what I am doing.
and the best part is that it works for you 24 hours a day. even if you're not posting anything, even if you're on vacation, even if you don't upload stories every day. it's still there. always.
there are also times when you don't need a site (yet)
if you are starting a project and are just validating whether it makes sense, it might be wise to hold off.
if you only have one or two sporadic clients and still don't clearly define what you offer, it may not be a priority right now.
but if they are already looking for you by recommendation, if you are already charging for what you do, if you already have a minimal client base or audience… you are probably at that point where a site stops being optional and starts being strategic.
