notes
from the workshop.

most small business owners already know the feeling: you’re posting when you can, trying reels, promoting offers, and doing what every “social media expert” says you should do. yet your social media still feels random, flat, and tiring.

many founders start here: “i just need a logo.” it makes sense. you’re opening a café, launching a product, or formalizing a service, and you want to look professional. so you start with what feels tangible: a logo.

When we hear "creative brief", many imagine a long corporate document filled with technical terms. But a brief is not that; it is a thinking tool. It helps to clarify ideas, align purposes, and communicate clearly. It doesn't have to look pretty, it just needs to make sense.

learn to write a design brief that brings clarity to your brand. a practical guide in 5 steps to organize ideas, objectives, and communication.

Although it may seem that everything is done through social media now, a website remains one of the most useful tools for anyone or any business that wants to grow, organize, or simply project trust.