dr. francisco romero.
designed with a professional, human, and distinctive approach. The main goal is to align the digital presence with the doctor's profile and specialty, allowing their website and other digital channels to communicate with clarity, innovation, and trust. This identity stems from a conscious rebranding, aimed at connecting with an audience that seeks specialized, accessible, and modern medical care.
Category
web design
brand design
copywriting
duration
4 weeks
2025
tools
Adobe Illustrator
Adobe Photoshop
Framer
live
context.
The goal was to build a brand that could position itself as a reliable reference within its area, without falling into generic or impersonal medical aesthetics. The brand had to project order, clarity, and trust, while facilitating direct contact with patients and functioning well in digital environments, especially on its website.
Key decisions.
we develop custom icons to represent each medical specialty, allowing for direct visual communication without relying on technical text.
the logo, the typography, and the icons were designed to maintain consistency both on the web and in other channels such as WhatsApp or institutional email.
the site, navigation, and calls to action were designed to facilitate immediate contact, especially from mobile devices.
each element was designed to have a clear function, from the isotype to the site buttons: without unnecessary embellishments, without visual noise.
we avoided conventional medical colors (cold blues, institutional greens) to build a sober palette with mustard accents, which convey trust without rigidity.
Final thoughts.
this project was much more than developing a visual identity. it was about understanding how a specialized medical practice can communicate clearly, accessibly, and closely, without losing depth or rigor. from the design to the site structure, we aimed to build not just a brand, but an experience that brings people closer to what Dr. Romero offers: trust, accurate diagnosis, and direct attention. that is what drives us at taller tintor: to create real connections between what someone does and those who need to find it.
