diseño de marca
puerto salud.
Puerto Salud was born from the vision of a group of specialized doctors who sought to bring their expertise together in a single space in the port of Veracruz. Our challenge was to create a brand identity that conveyed professionalism, trust, and a subtle nod to its coastal location.
categoria
brand design
herramientas
adobe illustrator
adobe photoshop
duración
4 weeks
2023
context.
Puerto Salud was born from the vision of a group of specialized doctors who sought to bring their expertise together in a single space in the port of Veracruz. Our challenge was to create a brand identity that conveyed professionalism, trust, and a subtle nod to its coastal location.
enfoque.
Although each doctor already had their own practice, the opening of a specialty clinic required a solid image that unified their proposal. They wanted a formal and clean brand, with elements that connected with the local community and reflected their closeness to the sea without losing seriousness.
final thoughts
Working with highly trained health professionals challenges us to maintain a high standard in every delivery. This project reminded us of the importance of building brands that are not only visually appealing but also convey trust and support to those who choose them.
key decisions.
development of an isotype with a nod to the coastal environment
subtle color palette with marine blue accents
clear and easily readable typography for medical signage
design of consistent collateral pieces
creation of iconography to reinforce visual identity
manual of identity adaptable to future expansions
"They perfectly understood what we needed and delivered a brand with which we feel fully identified."
puerto salud.
