puerto salud
Puerto Salud was born from the vision of a group of specialized doctors who sought to bring their expertise together in a single space in the port of Veracruz. Our challenge was to create a brand identity that conveyed professionalism, trust, and a subtle nod to its coastal location.
Category
brand design
duration
4 weeks
2023
tools
adobe illustrator
adobe photoshop
context.
Although each doctor already had their own practice, the opening of a specialty clinic required a solid image that unified their proposal. They wanted a formal and clean brand, with elements that connected with the local community and reflected their closeness to the sea without losing seriousness.
key decisions.
development of an isotype with a nod to the coastal environment
subtle color palette with marine blue accents
clear and easily readable typography for medical signage
design of consistent collateral pieces
creation of iconography to reinforce visual identity
manual of identity adaptable to future expansions
final thoughts
Working with highly trained health professionals challenges us to maintain a high standard in every delivery. This project reminded us of the importance of building brands that are not only visually appealing but also convey trust and support to those who choose them.
