diseño de marca
copy
las espaciales.
a kitchen that breaks the routine: Mexican tortas with a twist, from octopus to fish and chips, without forgetting classics like cochinita pibil. in this project, we had to build everything from scratch, so that the chef could focus on what he does best: creating unforgettable recipes.
categoria
brand design
copywriting
herramientas
adobe illustrator
adobe photoshop
duración
6 weeks
2023
context
a kitchen that breaks the routine: Mexican tortas with a twist, from octopus to fish and chips, without forgetting classics like cochinita pibil. in this project, we had to build everything from scratch, so that the chef could focus on what he does best: creating unforgettable recipes.
enfoque.
the client arrived without a name, without a logo, and without a clear address for their brand, but with a very clear idea of their cuisine: Mexican flavors with unexpected combinations. our challenge was to turn that vision into a solid and visually appealing identity that communicated closeness and creativity, without losing order or structure.
final thoughts
Working in the space was like diving into a universe of flavors and textures, and finding a way to translate it into colors, strokes, and words. The audience's response confirmed that the concept connected both through the culinary proposal and the visual experience that accompanies it.
key decisions.
create a distinctive and memorable name.
develop a graphic system with hand-drawn doodles.
design an identity manual that ensures consistency.
produce photographs that convey freshness and authenticity.
design menus, signage, and labels aligned with the concept.
"It was everything I expected. They managed to perfectly capture the essence of what I wanted to convey, and that allowed me to concentrate 100% on the cooking. "
las espaciales.
