las espaciales.
a kitchen that breaks the routine: Mexican tortas with a twist, from octopus to fish and chips, without forgetting classics like cochinita pibil. in this project, we had to build everything from scratch, so that the chef could focus on what he does best: creating unforgettable recipes.
Category
brand design
copywriting
duration
6 weeks
2023
tools
adobe illustrator
adobe lightroom
adobe photoshop
context
the client arrived without a name, without a logo, and without a clear address for their brand, but with a very clear idea of their cuisine: Mexican flavors with unexpected combinations. our challenge was to turn that vision into a solid and visually appealing identity that communicated closeness and creativity, without losing order or structure.
key decisions.
create a distinctive and memorable name.
develop a graphic system with hand-drawn doodles.
design an identity manual that ensures consistency.
produce photographs that convey freshness and authenticity.
design menus, signage, and labels aligned with the concept.
final thoughts
Working in the space was like diving into a universe of flavors and textures, and finding a way to translate it into colors, strokes, and words. The audience's response confirmed that the concept connected both through the culinary proposal and the visual experience that accompanies it.
