brand design
copy
las espaciales.
a kitchen that breaks the routine: Mexican tortas with a twist, from octopus to fish and chips, without forgetting classics like cochinita pibil. in this project, we had to build everything from scratch, so that the chef could focus on what he does best: creating unforgettable recipes.
category
brand design
copywriting
tools
adobe illustrator
adobe photoshop
duration
6 weeks
2023
context.
a kitchen that breaks the routine: mexican tortas with a twist, from octopus to fish and chips, without forgetting classics like cochinita pibil.
for this project, we got to build everything from scratch, so the chef could focus on what he does best: creating unforgettable recipes.
focus.
the client came to us without a name, without a logo, and without a clear direction for the brand, but with a very clear idea of his kitchen: mexican flavors with unexpected combinations.
our challenge was to turn that vision into a solid and visually attractive identity, one that could communicate warmth and creativity without losing order or structure.
reflection.
working on las espaciales meant diving into a universe of flavors and textures, and finding a way to translate it into colors, strokes, and words.
the public’s response confirmed that the concept connected both through its culinary proposal and through the visual experience that accompanies it.
key decisions.
create a distinctive and easy-to-remember name.
develop a graphic system with hand-drawn doodles.
design an identity manual to ensure consistency.
produce photography that communicated freshness and authenticity.
design menus, signage, and labels aligned with the concept.
"It was everything I expected. They managed to perfectly capture the essence of what I wanted to convey, and that allowed me to concentrate 100% on the cooking. "
las espaciales.
